Suppose one were responsible for marketing the Royal Opera or ENO’s product in Canada what would you do? Personally I wouldn’t worry about signing up loads of suburban and small town fleapits. I’d go for the where the opera audience is in the downtown areas of the cities that have opera companies and maybe university towns. I’d also go for the upscale theatres with decent sound and bars with decent beer and that sort of thing. In Toronto that would be the TIFF Lightbox and Bloor Hot Docs. Elsewhere I don’t know but I’d like to push the idea with the ROH marketing folks so any ideas on the “right” cinemas in Montreal or Vancouver or even Hamilton would be most welcome.